The Founder's 7-Week Mental Upgrade

As founders, we’re wired to be cost-conscious and ROI-focused. It’s built into how we decide. This programme doesn’t compete with your business investment; it protects it.

Think of it as preventative maintenance for your most valuable asset: You. Founder burnout, poor decisions, and strained relationships cost far more than this sprint.

Participants consistently report clearer thinking, stronger teams, and faster recovery from setbacks. One founder called it “the best training in 37 working years.”

You’re not buying information. You’re investing in the quality of every decision you’ll make next.

Being sceptical of 'miracle solutions' is a sign of intelligence, not cynicism. But entrepreneurial burnout is real. Founders are 50% more likely to face mental health challenges and ten times more likely to experience depression.

We need practical, evidence-based tools to feel genuinely happy and fulfilled while scaling our businesses and leading our teams.

This isn’t motivational fluff or one-size-fits-all advice.

It’s personalised, neuroscience-based training, grounded in research with measurable results. A peer-reviewed study (PMC11494258) showed significant reductions in negative thoughts and increases in self-compassion after just a few weeks.

You’ll identify your own mental saboteurs — the thought patterns quietly draining your focus and energy.
The programme then adapts to you: your traits, your triggers, your needs.

Each daily exercise targets the specific neural pathways you need to strengthen most. Your Mental Fitness (PQ) score tracks progress in real time as those circuits rewire.

You’re not learning theory. You’re upgrading how your brain performs under pressure.

Every founder is time-poor, so the programme is built around that reality.

You’ll spend about 15 minutes a day on guided practice through the app. These are short, focused exercises split into 2-minute segments you can do between meetings. Plus one weekly video session you can watch anytime.

It may sound like a lot at first. Yet cumulatively, the commitment is less than 1% of your waking hours during the seven weeks.

The return on that 1% is exponential.

Mental fitness prevents the hidden cost of lost focus, poor decisions, and emotional fatigue. It builds the mental stamina to handle stress before it spirals, dramatically reducing the risk of burnout; the single biggest productivity and mojo killer for founders.

You’ll quickly realise this isn’t another thing to fit in. It’s the habit that makes everything else easier to manage.

That’s already factored into the design. The programme understands that founders’ schedules are unpredictable. Some days you lead, some days you’re firefighting.

Miss a day? The app doesn’t guilt-trip you. It simply helps you pick up where you left off.

What matters isn’t perfect execution but consistent return. One is non-zero.

Your mental “muscle” score accumulates over time, so every practice builds on the last, even with gaps. Progress compounds; it doesn’t reset.

We expect imperfect progress. This work rewards persistence, not rigidity — the same principle that builds successful businesses.

Books inform. Meditation calms. Both are valuable and worth continuing.

Mental Fitness Programme transforms. It goes beyond insight or relaxation to build the neural pathways that sustain calm focus under pressure.

The difference lies in structure and personalisation. Reading about mental fitness doesn’t rewire your brain. Daily guided practice does. The app gives you clear direction, progress tracking, and feedback so you always know you’re moving forward.

Each exercise is short, practical, and designed for real life... no quiet room required! You can do your mental fitness reps with your eyes open, walking through an airport, between calls, or in a crowded café without anyone noticing.

As one founder put it, “Most attempts at positive change fail because we stop at insight and don’t build habits.”
This builds the habits.

No. This isn’t about pretending that painful or traumatic experiences don’t exist. It’s about helping your nervous system respond differently when they do.

You still acknowledge the hard stuff. You just stop letting it sit in the driver’s seat of your life and business.

Mental fitness gives you the tools to process difficulty without getting trapped in it. You learn to find perspective after working through the pain, not by denying it.

It’s resilience grounded in reality, not forced optimism.

Yes, you can do it self-paced, and many founders prefer that.

The programme is automated and self-contained through the app, so you’ll always know exactly what to do next.

You can also choose to start alongside your life or business partner for shared accountability and reflection.

If you want deeper insight or personal challenge, there’s the option to add weekly 1:1 coaching with me.

But you won’t be left guessing. The system provides its own structure, rhythm, and progress tracking. It has everything you need to stay consistent and build momentum.

Most founders report noticeable shifts within the first two to three weeks: less reactivity, clearer decisions, and a visible drop in daily stress.

By week seven, those changes start to stick. The new neural pathways you’ve been strengthening become your brain’s new default settings.

It’s not magic. It’s consistency. The more regularly you practise, the faster you feel the difference.

No. Transparency matters. What you see on the pricing page is exactly what you get.

You can continue with app access after the first year if you want, but there’s no pressure or hidden funnel into larger offers.

You choose your level of depth — self-paced, single payment, or with personal coaching — and that’s it.

Therapy and mental fitness serve different purposes. Therapy helps you process the past; mental fitness helps you lead better in the present. They complement each other beautifully. Many founders do both. One heals what was, the other strengthens what is.

If you’re working through trauma, stay with your therapist. If you want to handle pressure and perform with calm clarity, this is your next step.

Your access to the app, content, and tools continues for a full year.

After that, you can renew for fresh content if you choose, or simply keep using the tools you’ve already internalised.

Most founders find the techniques become second nature. The goal is independence, not dependence.

Because this isn’t abstract meditation. It’s guided, structured mental training designed for real life.

Each exercise takes just two to three minutes and is woven into your day. You can do the exercises between meetings, on a walk, or while waiting for a call to start. You don’t need silence or a special setup.

The app keeps you consistent with daily guidance, gentle reminders, and progress tracking, so you can see your own commitment build over time.

It’s mindfulness made practical, measurable, and founder-proof. The programme is built to fit your pace, not disrupt it.

Every founder and business is unique. However, the mental patterns behind their problems are often common. Over-achievement, control, restlessness, pleasing, and self-criticism appear in various forms. Yet, they stem from the same sources: pressure, responsibility, and ambition.

The program has an assessment to identify your main mental saboteurs. These are the thought patterns that can hurt your results. Your daily practices and reflections are personalised based on your saboteur profile. This makes each exercise relevant for how you think, decide, and lead. The structure stays consistent, but your insights and growth are uniquely yours.

More than one million people in 50 countries have used the PQ (Positive Intelligence) framework. This includes CEOs, founders, elite athletes, and teams in sales, operations, and technology. It’s used by top global organisations such as Stanford University, Google, Microsoft, and Procter & Gamble.

For deep, direct use of the PQ framework in your business or leadership, choose 1:1 coaching. We’ll apply the mental fitness approach to tackle your current challenges. This includes high-stakes decisions, tough talks, and peak pressure moments. Together, we’ll turn these into chances for calm and confident performance.

You can complete the program on your own or work with me as your coach. Either way, you'll receive a world-class framework trusted by global leaders. It's tailored to your context, patterns, and leadership challenges. This is where business meets mindset.

Then you start again. That’s the beauty of it.

When you purchase your programme here, you’ll have access to the programme and additional resources inside the app for a full year.

The system is self-contained and completely repeatable. You’ll still gain value even if you only complete part of it. Every lesson builds awareness, every rep develops neural pathways, and every return strengthens your foundation.

If completion matters to you, add accountability through 1:1 coaching. It’s the fastest way to stay consistent and turn insight into sustained progress.

Change doesn’t come from one-off effort. It comes from rhythm. You already know that from building your business.